Ford Motor Co. has relied on data analysis for decades, but like many companies, it did so in pockets of the business, with little oversight to ensure consistency and coordination across the organization. In January 2015, Ford formed the Global Data Insights and Analytics (GDIA) unit, a centralized data science team organized to share analytical best practices and to spread optimized, data-driven decision-making across the organization. CASE STUDY: Read about Ford’s data-driven transformation

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